New US Tariffs: Strategies to Stay Competitive

Navigating US pricing: How exporters absorb new tariffs.In 2025, new US tariffs on Indian goods, including Amla and related herbal products, have sharply increased, potentially reaching up to 50% on many categories. This surge, driven by geopolitical factors and trade policies, challenges exporters to reassess pricing and supply chain strategies to maintain competitiveness in the US market.�Successful exporters employ multiple strategies to absorb and mitigate tariff impacts, such as optimizing logistics to reduce overall costs, diversifying sourcing and manufacturing locations, leveraging Free Trade Agreements where applicable, and investing in supply chain efficiencies. Transparent pricing models and collaboration with US buyers also enable smoother cost transitions.Value-added services like certification, traceability, and quality assurances can justify premium pricing, preserving brand equity even as tariffs increase. Additionally, exploring alternative markets alongside the US helps reduce dependency and balance risks.Get pricing strategy suggestions tailored to current tariff regimes and international trade dynamics to keep your export business competitive.

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